What is the Oceanpoint Launchpad?

The Launchpad is a specialized platform within Oceanpoint that empowers marketplace operators to tokenize real estate while leveraging the strength of Blocksquare’s global community. Since its introduction in June this year, the Launchpad has really benefited the Blocksquare tokenization ecosystem by drastically reducing operational costs for marketplace operators. Through this platform, operators can launch and manage real estate tokenization projects with the support of community members who stake their Blocksquare Tokens (BST) to fund these marketplaces.

How Does It Work?

The core of the Launchpad’s functionality lies in the community-driven funding mechanism. Marketplace operators propose tokenization projects, and Blocksquare’s community of token holders stake their BST tokens in exchange for sBST (staked Blocksquare Tokens) After receiving sBST from the Oceanpoint governance main pool, they can re-stake these sBST in the governance marketplace pool and earn rewards based on the operator’s success. One of the most significant aspects of this model is the reduction of costs for marketplace operators. By utilizing the Launchpad, operators can avoid hefty technology fees and leverage Blocksquare’s software for nearly free. This makes the process accessible even to those with limited upfront capital.

The 10% Discount Mechanism

For every 10,000 sBST tokens staked, operators of a marketplace can receive a 10% discount on Blocksquare’s tokenization services. This discount grows with additional staking, meaning operators who accumulate 100,000 sBST receive a 100% discount on Blocksquare’s technology, effectively making their operations free aside from minimal Ethereum network fees. This unique model encourages marketplace operators to work with the community, aligning their interests with those of the token holders who support them.

This isn’t a one-size-fits-all solution. Operators can choose to skip the Launchpad and directly subscribe to Blocksquare’s services if they prefer, especially if they are already funded. However, for those looking to maximize cost efficiency and community involvement, the Launchpad offers an extraordinary advantage.

The Evolution and Success of the Launchpad

Since its launch, Oceanpoint’s Launchpad has hosted six successful campaigns, each bringing something unique to the table. From co-living spaces in Europe to tequila distilleries in Mexico, these campaigns have demonstrated the diversity of assets that can be tokenized and the global reach of real estate tokenization. Here’s a closer look at these projects:

1. Portio Capital (Europe)

Portio, the first project to launch on the platform, focused on co-living spaces in urban Europe, an area where demand for affordable rental accommodation is soaring. With rising rental prices and a shortage of available housing, Portio tapped into the growing trend of co-living, a popular solution for young professionals and students alike. The campaign was a runaway success, selling out in just 36 hours. Portio's team was already well-known within the Blocksquare community, and their professionalism and marketing prowess ensured a smooth and successful launch

2. Pieme (Africa)

Following Portio, Pieme was one of the most exciting projects, focusing on decentralized hotel accommodations in Africa. Africa's hotel industry is relatively underdeveloped compared to other regions, but the growing tourism sector presents a ripe opportunity for investment. Pieme sought to tokenize beachfront hotel accommodations, giving investors an opportunity to own a share in prime real estate while supporting the growth of Africa’s tourism infrastructure.

3. Rancho Altos (Mexico)

The Rancho Altos project introduced an entirely different asset to the tokenization space—a tequila distillery. By tokenizing agricultural land used for tequila production, Rancho Altos highlighted the versatility of tokenization. The tequila industry is highly regulated, with production restricted to specific regions in Mexico, making this a rare and valuable opportunity for investors. Rancho Altos’ team, which included seasoned tequileros, brought their expertise to the project, offering investors the chance to participate in a unique and culturally significant venture.

4. Careblok (USA)

Careblok by CareYield, focused on tokenizing assets in the healthcare sector in the United States. The healthcare industry is ripe for disruption, and Careblok’s campaign was a key step toward introducing blockchain technology to an industry that has historically been slow to innovate.

5. FractioneX (UK)

FractioneX took a creative approach, offering a property token airdrop to its early supporters. This strategy spurred immediate interest, and the campaign was fully funded within just one day. FractioneX’s innovative marketing, combined with the appeal of an airdrop, demonstrated the power of community incentives in driving engagement.

6. Tokeniza (Spain)

Tokeniza, a pioneering platform focused on the tokenization of non-performing loans (NPLs), stood out by pledging 10,500 sBST, far exceeding the minimum requirement of 500. This larger stake increased the APY (Annual Percentage Yield) for stakers and attracted a higher level of support from the community. Tokeniza’s strategy showcased how marketplace operators could utilize higher collateral to offer more lucrative returns to their backers, creating a win-win situation for both operators and stakers.

Competition and Evolving Metrics

As more projects enter the Launchpad, competition for community support intensifies. This is where the evolution of the scoring system comes into play. Initially, two key metrics determined the scoring for each campaign: the lock-up period and the amount of collateral. However, Blocksquare plans to introduce additional metrics, such as real-world performance indicators like the number of tokenized properties, total value tokenized, and project milestones achieved. These evolving metrics will encourage operators to meet their Key Performance Indicators (KPIs) and maintain a high level of performance. For example, if a marketplace operator sets a goal of tokenizing 5 million USD worth of assets and successfully reaches 10 million USD, they will score higher than an operator who fails to meet their goals. This evolution ensures that community rewards are aligned with the real-world success of each project.

Trust and Transparency: Building Long-Term Success

One of the most critical components of success for any marketplace operator is building trust with the community. The Launchpad emphasizes the importance of transparency and consistent communication. Operators are encouraged to post updates twice a month on Blocksquare’s forum, providing their community with regular insights into the progress of their projects. Building this track record is crucial, as it allows operators to retain community support even after the initial lock-up period. A project that communicates openly about its achievements and challenges is far more likely to retain stakers and attract new backers than one that operates in silence.

Creating a Supportive Network

In addition to communication, Blocksquare has created a supportive network for marketplace operators through its regional hubs Ambassador program. This is also open to marketplace operators! These hubs allow operators to create a local RWA community and educational events, further expanding their reach and community strength. They can also tap into Blocksquare’s extensive community to gain exposure and build relationships with investors across the globe. Additionally, Blocksquare offers marketplace operators access to a Discord chat where they can communicate with other operators, share strategies, and coordinate marketing efforts. This collaborative environment is a key differentiator for Blocksquare, setting it apart from other tokenization platforms that may not offer the same level of community and marketing support.

The Financial potentials for the Community

For the community of stakers, Oceanpoint’s Launchpad offers a unique opportunity to participate in the growth of real estate tokenization. Each marketplace pool locks in staked BST for six months, during which time community members earn rewards based on the operator’s success. The APY for stakers is determined by factors such as the amount of collateral staked by the operator and the performance of the marketplace. As the number of tokenized assets grows, the potential earnings for stakers increase, making it an attractive long-term investment. Stakers are also incentivized to back projects with higher collateral, as these tend to offer more lucrative rewards.

Real Estate Tokenization: A Look to the Future

Oceanpoint’s Launchpad is rapidly transforming the real estate investment landscape. By making it easier for marketplace operators to tokenize assets and involve the community in their success, Blocksquare is leading the charge toward a more inclusive, transparent, and democratized real estate market. The future of real estate tokenization looks bright, with more projects joining the platform and increasing community participation. Blocksquare’s commitment to evolving its scoring metrics, providing marketing support, and generating a further stronger community.

Blocksquare’s Oceanpoint Launchpad is more than just a platform. By reducing costs, involving the community, and innovating, the Launchpad is creating a new way for a new era of real estate tokenization. Marketplace operators can now launch and scale their projects with minimal upfront investment, while the community enjoys access to new and exciting investment opportunities. As the ecosystem grows, so too will the opportunities for both operators and investors. With more campaigns on the horizon, now is the time to get involved. Stay tuned for our next marketplace pool announcement, and make sure to stake your BST in the governance pool to participate in these groundbreaking projects.